Rooftop

Internet lead performance metrics

— · Contact % is of leads, appt set % is of contacts, show % is of appts set, sold % is of leads. Response time is average minutes to first response. Organic internet leads only; phone-ups and walk-ins are excluded.

At or above benchmark0–20% below benchmarkMore than 20% below benchmark

Phone, walk-in and referral performance

— · Each store is split into phone, walk-in and referral / other. Appt set % is of leads, show % is of appts set, sold % is of leads. Walk-ins don't book appointments, so their appt columns are blank and the store total's appt figures count phone and referral leads only. No benchmarks yet. Click Phone, Walk-In or Referral under any store to see its sales consultants.